Governor Ron DeSantis Signs Bill to Officially Designate Strawberry Shortcake as the State Dessert

The official designation is a tribute to Florida strawberry farmers who produce 75 percent of the winter strawberry crop in the United States. The Governor signed the bill into law at the Florida Strawberry Festival, held every year in Plant City, Florida. Approximately 200,000 strawberry shortcakes are served at the Florida Strawberry Festival every year.

University of California, Davis Releases 2 New Strawberry Varieties

Red, ripe strawberries are the hallmark of spring in California. Two new varieties from the Public Strawberry Breeding Program at the University of California, Davis, will provide consumers with big, flavorful strawberries throughout fall and winter, too.

Bobalu Celebrates Employee Appreciation as Strawberry Season Ends Company Raffles off Two Cars in Santa Maria, CA

November 19, 2020 Bobalu Berry Farms

Bobalu Berry Farms hosted an employee celebration last Friday to mark the official end of the 2020 fresh strawberry season in Santa Maria. Bobby and RC Jones took the opportunity to host their annual end of season party following through with a raffle of two new cars for their loyal employees.

A New USDA Agricultural Research Service Strawberry is a ‘Keepsake’

December 24, 2019 Sharon Durham, USDA ARS

The new strawberry is the first resulting from an increased effort by the USDA Agricultural Research Service (ARS) at Beltsville, Maryland, to develop strawberries with improved shelf life.

Advanced Farm Technologies Raises $ 7.5M Series A for its Strawberry Picking Robot

Based in Davis, CA, AFT creates robots as a service for farmers. It has developed the T-6 robotic strawberry harvester which operates on farms in the Oxnard, Santa Maria, and Salinas-Watsonville areas of California.