![](https://cdn.perishablenews.com/2021/05/b-seq1-326x245.jpg)
Surimi Seafood Re-Brand Necessary, GAPP Consumer Research Says
The Wild Alaska Pollock industry must continue to stand united and work to re-introduce imitation crab to consumers, create relevant product nomenclature, positioning, messaging, and retail activation, says new research, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …