Northeast Beef Producers Gathered In Canandaiguia For Workshop

The workshop provided regional beef producers with insights surrounding consumer trends, the importance of the Northeast Beef Directory as a resource for consumers to locate beef producers selling direct to consumers, and more. Attendees had the opportunity to engage staff from the Cattlemen’s Beef Board during the Beef Checkoff Academy training, which taught producers about the basics of the Beef Checkoff, the Beef Checkoff funding process, and current Beef Checkoff funded projects.