Nationwide Survey Reveals 81% of Americans Want Clearer Product Labeling of Plant-Based ‘Chicken’

The National Chicken Council (NCC) today announced findings from a recent national survey* of Americans regarding consumer attitudes about chicken and plant-based ‘chicken’ alternatives. Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians and vegans. The results indicate the majority of Americans want clearer product labeling and separate shopping sections for plant-based products.

New Survey Examines Consumers’ Understanding of the Environmental Impact of Chicken Production

Further delivering on its commitment to transparency, the National Chicken Council (NCC) today unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands ’19 Conference kicks off today in Detroit.