Tradition and Urgency Motivate Consumers of Restaurant Seasonal Limited Time Offers

August 21, 2019 The NPD Group

Whether it’s the return of Pumpkin Spice Lattes in the fall or the green shakes that herald the coming of spring, consumers buy into these annual traditions and the sense that these offerings – like colorful fall leaves or spring flowers – are here for only a short time.

As Grocery Wars Heat Up, a Growing Number of Consumers Enlist in Ordering Groceries Online

July 8, 2019 The NPD Group

From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding. T

Mobile Apps Now Represent the Bulk of Restaurant Digital Orders and Restaurant Branded Apps Dominate

February 5, 2019 NPD

Restaurant digital orders have grown at an average annual rate of 23 percent since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70 percent of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report.