Advanced Alliance Between Nielsen and Trax Brings New Shelf Insight Tools to U.S. Brands

July 10, 2019 Nielsen Holdings plc

Building on the enduring strength of the Trax-Nielsen alliance, Nielsen (NYSE: NLSN) and Trax, the leading provider of computer vision solutions for retail, today announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology.