Up On The Roof: An Urban Farm Right Above The New York Produce Show And Conference

The world is a funny place. Who would have thought that in doing a trade show and conference in Manhattan, probably the most urbanized place in America, that we would be closer to  pear trees and carrots growing than any produce event in the United States, maybe the world! How did this come about? Well because the Javits Center, where we hold the New York Produce Show and Conference just did an expansion and included a rooftop farm, greenhouse and orchard!

Urban Farming Startup Square Roots Lets you Scan Your Produce to See Where it Came From

Since 2016, Square Roots has been delivering fresh herbs to retail stores across New York City. The company also pioneered a training program that walks young entrepreneurs through every step of the indoor farming process, from planting seeds to selling crops.