Year: 2010

Easy, fast growing and ideal for brightening the indoors this winter are amaryllis and paperwhite narcissus. Few plants can compare with the ease, vibrancy and sheer flower-power of these bulbs. Forcing them to bloom during the winter is not difficult, and the results are beautiful. …

There should be a take a PLANT to work day. Really! And while youre at it keep one on your desk, or better yet, have two or more in your office and for every room in your home – for cleaner, fresher air. …

There have been rumors going around for a while now, saying that FloraHolland is looking to take the Dutch floristry sector’s marketing and promotion into its own hands, by incorporating the activities that currently fall under the auspices of the Flower Council. Branch organization VGB says there is no chance of an actual takeover however, as the organized horticulture trade has as much influence in the Flower Council as FloraHollands auction and growers do. There is, however, a discussion underway as to whether a new structure may be required for the Flower Council. …

The heavy snowfall and icy conditions on many of Europes roads are significantly hampering transport as well as reducing the actual sales that florists are reporting. Keeping the shops supplied properly hasnt been this difficult in years and prices are, especially for the Christmas season, relatively low overall. …

This study utilized a conjoint analysis internet survey and experimental auctions to elicit floral consumers WTP for biodegradable containers. This report focuses specifically on the conjoint analysis survey. The benefit of these types of surveys is they allow researchers to simultaneously investigate a number of product attributes and to determine the relative importance of each attribute in the consumers preference. …