How Driscoll’s Capitalized on a Millennial Drinking Trend

November 29, 2019 Laura Entis, PR Week

Sold at a limited number of stores on the West Coast and available through Fresh Direct on the East Coast, the berries’ late-spring launch aligned with the start of rosé season.

California Leafy Greens Marketing Agreement Responds to Climb in Reported Illnesses Linked to Romaine Grown in Salinas

In the past few days, the leafy greens industry has been working closely with their customers to remove any romaine grown in the Salinas region from marketing channels. All harvest and shipping of romaine grown in Salinas has ceased and fields that remained to be harvested are being plowed under by growers.

Havecon Constructs Largest-Ever Single-Build Greenhouse In North America For Mastronardi Produce

November 29, 2019 Havecon Horticultural Projects

The new, industry-leading greenhouse brings Mastronardi Produce Ltd.’s internal greenhouse network to seven locations across the United States.

Will Coatings be the Answer to Fresher Avocados?

Start-ups are taking more creative approaches in terms of coating materials, with various biopolymers featuring prominently.

Sun Valley Group: Sumatra Season is Here

November 27, 2019 Sun Valley Group's Flower Talk

The Sumatra Lily features a stunningly saturated burgundy color that looks striking in fall and winter bouquets. The subtle white ruffled edges on this lily make it look almost as if it were kissed by snow.