How Driscoll’s Capitalized on a Millennial Drinking Trend

Driscoll’s released a new line of strawberries and raspberries with a decidedly millennial twist. Instead of the traditional red color and sweet flavor profile, the berries were light pink and had notes of floral and peach.

The taste was “silky and creamy, almost like a creamsicle,” said Frances Dillard, Driscoll’s senior director of brand and product marketing.

Sold at a limited number of stores on the West Coast and available through Fresh Direct on the East Coast, the berries’ late-spring launch aligned with the start of rosé season. 

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