Chef Steve had great intentions when he started 1-800-Bakery.com six years ago.
“With more competition opening up, like supermarkets with bakery departments, 30% of all retail bakeries have gone out of business in the past five years. What I wanted to do with 1-800-Bakery was help small bakeries survive the economy by taking the good products they make and giving them national distribution,” said Chef Steve, whose real name is Stephen Pazyra.
Chef Steve’s own small bakery, La Patisserie, in Winchester, MA, is one of 15 retail bakeries across the country that offer their best baked goods through the online store.
But even with a selection of award-winning cakes, pastries and cookies, his website wasn’t doing a good job of enticing customers.
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