This Christmas will mark 100 years since Grandma’s Fruitcake first made yuletides bright.
The recipe didn’t originate at the Beatrice Bakery Company, but it's keeping the tradition alive with thousands of fruitcakes produced each year, heading to holiday celebrations around the country.
It was 1917 when the Lantz brothers immigrated to the United States and made their way to St. Louis to open a bakery. Their grandmother’s fruitcake recipe proved to be a hit as well as a treasured family heirloom. When they retired from the baking business, they needed to find a bakery that would carry on the tradition.
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