Whole Milk Rising To The Top

Consumers seem to have decided fat is no longer the enemy, at least when it comes to dairy products.

Despite formal dietary recommendations that continue to urge people to eat fat-free and low-fat dairy products in place of higher calorie full-fat options, some shoppers — both in the Upper Valley and nationally — are shifting to whole milk and products, particularly yogurt, made from it.

Upper Valley dairy farmers and grocers have seen evidence of consumers purchasing more full-fat dairy in recent years. They say the trend appears to be related to consumer demand for fuller tasting and less processed foods, and to recent studies showing that whole milk — milk with 3.25 percent butterfat — and other full-fat dairy products are good for you.

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