Asda is also poised to redesign its UK own label range to improve its quality perception, according to reports.
The first categories to be overhauled will be the beers, spirits, beverages, cereals, snacks and biscuits.
They will be followed by confectionary, canned foods, soft drinks, deserts and baking products, vegetables and meat products and frozen food in November.
Asda’s “Free from” range will be redesigned in December. The Wal-Mart owned supermarket redesigned its premium Extra Special range with new recipes and packaging last year.
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