Cargill Showcases Innovations In Health And Wellness, Taste And Cost-Optimization At IFT 2010

MINNEAPOLIS – At the Institute of Food Technologists (IFT) Food Expo in Chicago, Cargill will showcased a “triple play” of innovative solutions for food and beverage manufacturers in the areas of health and wellness, taste, and cost-optimization. Visitors to Cargill’s booth can sample seven great-tasting food and beverage prototypes across these three areas.

The prototypes, which are discussed in further detail on the Cargill Innovation Exchange, are:

  • A granola bar with heart health benefits, featuring Clear Valley® Omega-3 Oil and Barliv™ barley betafiber
  • A sports drink that can provide reduced formulation costs, featuring EmulTru™ emulsifying starch
  • A pureed soup with digestive health benefits, featuring Oliggo-Fiber® inulin
  • A reduced fat muffin, featuring the CitriTex™ GSG 71 stabilizer blend
  • A reduced sodium tortilla, featuring the SaltWise® sodium reduction system
  • A no-fuss brownie bite with a rich chocolate flavor, featuring Wilbur® Chocolate Duet™ powdered mix
  • A chocolate elixir beverage with heart health benefits, featuring CoroWise™ Naturally Sourced Cholesterol Reducer™ plant sterols

During show hours, Cargill experts will conduct live presentations and question and answer sessions regarding several featured innovative ingredients and the solutions they offer. The presentations will take place at 1 p.m. and 3 p.m. at the Cargill booth:

  • Sunday, July 18 – Barliv™ barley betafiber
  • Monday, July 19 – Clear Valley® Omega-3 Oil and low-saturate oils
  • Tuesday, July 20 – EmulTru™ emulsifying starch

In addition, Cargill will host a series of “Innovation Sessions” in which customers will be invited to offer perspectives on trends and how Cargill can help them innovate around those trends. For each participant, Cargill will donate $25 to a charity organization, and participants will be entered in a drawing to win an Apple® iPad®.

Cargill also will host live presentations exclusively for members of the media at the booth during pre-show hours (9:30 a.m. to 10 a.m.) on Monday, July 19 and Tuesday, July 20. Monday’s topic will be Clear Valley® Omega-3 Oil; the topic on Tuesday, EmulTru™ emulsifying starch. These are press-only events. If you are interested in attending, please contact Lori Fligge at lori_fligge@cargill.com.

iPad® is a registered trademark of Apple Inc.

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About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 138,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.

Source: Cargill