If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand.
But cult favorite Dave’s Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to break the brand into the mainstream.
And fittingly, “Bread, Amplified” turns it up to 11.
To read the rest of the story, please go to: Adweek
Jobs for the Future (JFF), a national nonprofit driving transformation in the American workforce and education systems, today announced it has acquired the nationally-respected Second Chance Hiring program from Dave’s Killer Bread Foundation (DKBF), a nonprofit leader in creating employment opportunities for people with criminal records and equipping business leaders to adopt fair chance hiring practices. …
Constructing Hope captured the attention of Dave Dahl, the founder of Dave’s Killer Bread who advocates for building careers for those who may not have societal advantages, along with giving second chances to reformed prisoners and others. …
Building on the success of its top-selling loaves, bagels, buns and English muffins, Dave’s Killer Bread has added another killer flavor to the lineup with Righteous Rye, now available nationwide. This newest loaf dials up the flavor for rye fans and everyone eager to add variety to their at-home meals. …
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