JACKSON, Mich., – Dawn Food Products, Inc. is proud to announce the launch of a new microsite, DawnFoodsInsights.com. A longstanding leader in the baking industry, this new resource is Dawn’s latest endeavor to provide in-store bakery customers with insights to make their bakeries a destination for sweet baked goods consumers.
Within the site, customers can benefit from a variety of sales tools available to them at any time on a single convenient online hub. Among the information being shared on DawnFoodsInsights.com are results from proprietary research studies, a product portfolio that contains key consumer insights, and a section devoted to providing business tools that range from decorating manuals to category management tips and videos.
“Dawn has extensive experience in the baking industry and over the last few years we have invested additional time and resources into understanding the latest trends and how shoppers think about the bakery, says Chip Potter, Vice President, Marketing – US Bakery Products. “As important as understanding the ever-evolving bakery industry is to us, so too is sharing our knowledge and insights with our retailer partners. We hope this microsite is one of many mediums for helping them make their bakeries a destination for shoppers.”
Visit DawnFoodsInsights.com and the recently updated website, DawnFoods.com, for more information.
About Dawn:
For more than 90 years, Dawn’s dedicated Team Members, outstanding products, and valued customers have made the Dawn name synonymous with excellence. American-owned and family operated; Dawn currently supplies a complete line of quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry, worldwide. Dawn and its expansive Dawn Distributors Advantage® network allow the company to better serve customers through the buying power of more than 40 facilities across North America. For further information, please visit www.dawnfoods.com.
Source: Dawn Food Products, Inc.