TEL AVIV, Israel and MANNHEIM, Germany – Addressing both industry and consumer's needs, a key priority is to drive launches of new products with substantially less sugar and with no tastecompromises
Südzucker, Europe's leading sugar company, and DouxMatok, developer of targeted flavor delivery technology, today announced a partnership to commercialize DouxMatok's breakthrough sugar reduction solution across Europe to support the food industry's efforts to reduce sugar content. DouxMatok sugar, which is compliant with European and US regulations, can reduce up to 40% of the sugar content in various food products while maintaining the same sugar sensory profile. The patented sugar delivery technology takes advantage of loading sugar molecules on a mineral carrier, resulting in a more efficient delivery and enhanced sweetness perception.
DouxMatok and Südzucker recently executed a memorandum of understanding, setting up the production, joint marketing and sales of DouxMatok sugar to customers in Europe. The partnership is designed to help food companies address consumers' growing desire for balanced nutrition and ongoing regulatory pressure to reduce sugar content in food, while still offering a solution that is non-compromising on taste. The companies are currently focusing on process technology for scaling up the production and expect to offer it to European food brands for use in a large variety of categories, including: chocolate, spreads, snack bars, biscuits, baked goods and candies. In addition, sugar reduction will be accompanied by recommendations for rebalancing recipes while improving the nutritional values of food, based on the companies' expertise in filling ingredients. Südzucker and DouxMatok are expected to provide initial commercial quantities in the second half of 2019.
"We see this cooperation as a vote of confidence by the best of the sugar industry in Europe in launching the first sugar-based targeted delivery technology," said Eran Baniel, CEO and Co-Founder, DouxMatok. "The great synergies of the two teams are proven daily during the scale-up of the production set-up, as well as during the preparations for marketing and sales. Our vision at DouxMatok, is to pioneer targeted delivery of flavor & food ingredients, such as sugars, enabling consumers to enjoy the exact same tastes they know & love, with a better & healthier nutritional profile. We feel fortunate to have Südzucker as our European partner in launching our first products and bringing together our vision to life."
"Südzucker Group has been serving the market with sugar reduction solutions for years. Leveraging key trends, we strive to deliver to our customers the best solutions, enabling them to be successful in their markets. The innovative and natural sugar reduction technology of DouxMatok is a logical extension of our diverse product portfolio", states Randolf Burisch, Commercial Head of Südzucker´s sugar business unit. "We are very pleased to engage in this collaboration with DouxMatok and are looking forward to bringing the new DouxMatok sugar to the European market as it will provide many possibilities to customers for reformulation and new product development."
The need and demand for sugar reduction is rising quickly, with over 60% of consumers seeking a more healthy and balanced nutrition, without avoiding sugar. Realization remains a challenge for producers, especially when it comes to the reformulation of solid food products. DouxMatok solution is unique within the marketplace as it provides sugar reduction benefits, sugar-equivalent process technology and sensory sweetness performance equivalent to standard sugar. DouxMatok's ability to achieve desired sweetness level while reducing sugar content by up to 40%, has been tested independently and validated by third party panels as well as major food companies.
About the Südzucker Group
Südzucker, with its sugar, special products, CropEnergies and fruit segments, is one of the leading companies in the food industry. In the traditional sugar business, the group is the world market leader, with 29 sugar factories and two refineries, extending from France in the west via Belgium, Germany and Austria, through to Poland, the Czech Republic, Slovakia, Romania, Hungary, Bosnia and Moldova in the east. The special products segment, consisting of the functional ingredients for food and animal feed (BENEO), chilled/frozen products (Freiberger), portion packs (PortionPack Europe) and starch divisions, is an important growth driver. The CropEnergies segment covers the bioethanol activities in Germany, Belgium, Franceand the UK. In the fruit segment, the group operates internationally, is the world market leader for fruit preparations and is a leading supplier of fruit juice concentrates in Europe. In 2017/18, the group employed about 18,500 persons and generated revenues of EUR 7.0 billion. For more details: http://www.suedzucker.com
DouxMatok is pioneering the development of targeted flavor delivery technologies, while improving the nutritional profile of food products. Patented through 14 granted patents, its sugar reduction solution maximizes the efficiency of sugar delivery to the sweet taste receptors and enhancing the perception of sweetness, enabling substantial sugar reduction without compromising taste, mouthfeel and appearance. Tests conducted by food multinationals and professional panels have confirmed that, when using DouxMatok sugars, they can reduce up to 40% of the sugar content in their products while retaining the same taste profile. On June 2018, DouxMatok was ranked by DISRUPT100 number 8 out of 100 disruptive startups with the most potential to influence, change or create new global markets. For more details: http://www.douxmatok.com
Source: Südzucker Group & DouxMatok