Mexico City-based Grupo Bimbo, the largest bakery company in the Americas, garnered the Whole Grains Council’s top award at our recent Whole Grains: The New Norm conference in Portland, Oregon.
The 2011 Global Award was presented to Grupo Bimbo’s Alejandra Inclan Ortiz, Corporate R&D Manager, for the company’s pioneering work in bringing more whole grains to Central and South America – and now to China.
Over the past three years, Bimbo has worked with WGC staff to translate the Whole Grain Stamp graphic into Spanish, Portuguese (for Brazil), and Mandarin (for China). Country by country, Bimbo’s team, led by Patricia Villalobos Oliver, has met with regulators and health authorities from Guatemala to Argentina to explain the importance of whole grain, and to tailor their products to local tastes and regulations.
To read the rest of the story, please go to: The Whole Grains Council