Mi Rancho Tortilla Company Grows Despite Recession

In San Leandro's industrial zone, a state-of-the-art factory that employs 150 people — and is hiring — bakes more than 2 million tortillas a day under family owners who are already grooming their fourth generation.

When the Chamber of Commerce installs new officers Thursday night, Manuel and Carol Berber will be honored for guiding the Mi Rancho tortilla factory through an expansion that defies the lack luster economy.

Chamber President Dave Johnson said the award symbolizes the dynamism of the city's industrialists, who are investing in projects like Lit San Leandro — the data superhighway that is the brainchild of software entrpreneur Patrick Kennedy, the city's Business Person of the Year.

"We've got a lot going on in San Leandro but we've got to do a better job of getting the word out," said Johnson, calls 2012 the year of branding and marketing the city.

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