New Haven’s Chabaso Bakery Cooks up New Brand Campaign, E-Commerce Platform

NEW HAVEN — Friday was an eventful day for artisan bread maker Chabaso Bakery.

The New Haven-based bakery, which has been in business for more than 30 years, launched a rebranding campaign and debuted its first-ever e-commerce platform on the same day. The rebranding campaign includes a name change, a new tagline and a new website.

The bakery will now be simply known as Chabaso. And with the new name will come a new logo, according to company officials.

Chabaso’s new tagline is, “Bakers for a better world,” which will be featured on all packaging used by the bakery.

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