UKIAH, Calif. – Building on more than 20 years of gluten-free category leadership, Pamela’s Products has made a $1 million investment in its California-based bakery, doubling production capacity and consolidating operations under one roof. The expansion coincides with the company’s move to strengthen its marketing team with the additions of a new Director of Marketing and Creative Director.
At 76,000 square-feet, the new facility spans more than one and a half acres, joining two previously separate bakeries under single management. In addition to housing a new energy efficient, 120 foot-long tunnel oven and three new wrapping machines, Pamela’s bakery now accommodates increased production of the company’s full suite of gluten-free products – including cookies and bars, baking mixes, biscotti and ready-to-eat cakes.
“The new facility reflects the energy and enthusiasm we have for making the most delicious gluten-free products anyone can buy,” said Founder and CEO Pamela Giusto-Sorrells, who is most proud of her bakery’s new energy-efficient ovens. “This milestone also demonstrates our commitment to our loyal fans and our outlook on the future. I look around this gorgeous new bakery and see so many possibilities for sustained growth. It really is a dream come true.”
In addition to needed square footage, Pamela’s Products continues to reduce its carbon footprint. Sustainable production enhancements include switching to PET trays made from recycled plastic, adopting recyclable cardboard packaging and printing with soy inks. The company has also installed energy efficient lighting throughout the new bakery, and Pamela’s remains focused on sourcing local California ingredients whenever possible.
STRENGTHENED MARKETING TEAM FOCUSED ON BRAND BUILDING
New Director of Marketing, Jennifer Ramstad, brings more than 14 years of consumer packaged goods marketing experience to Pamela’s Products. Most recently she was Director of Marketing at Barbara’s Bakery/Weetabix North America. Ramstad will take the lead in Pamela’s marketing, public relations, social media and branding strategies for both trade and consumer audiences.
With an extensive design background that has netted her more than 150 awards, Creative Director Deborah Shea has collaborated with Pamela’s on the brand’s well-known packaging for more than 16 years. Shea will infuse current and new marketing materials with consistency across all channels including print, web and package design.
The duo joins Vice President of Sales & Marketing Linda Gerwig in a new 1,200 square-foot headquarters office in San Rafael, Calif. Gerwig, who has been with Pamela’s for over two years, is steering the brand’s overall sales and marketing efforts. About Pamela’s Products
A third-generation baker who is committed to making delicious foods for gluten-free dieters and more, Pamela’s Products Founder, Pamela Giusto-Sorrells, has been baking gluten-free foods since 1988. To this day, she personally develops each of the products that bear her name, often basing them on customers’ desires and needs. Pamela’s has created some of the best-selling gluten-free products on the market, including Traditional, Organic and Simplebites Cookies, Biscotti, Baking Mixes and ready-to-eat cakes. Pamela’s Products can be found in natural food and grocery stores throughout North America, as well as online. For additional information about
Pamela’s Products, including recipes, baking and allergy information, visit PamelasProducts.com.
Source: Pamela’s Products