CONCORD, N.C. – PreGel Key Accounts, a division of PreGel AMERICA released its new branding identity with a fresh logo and tag line. The tagline reads “Custom Ingredients, Strategic Solutions” and the design is a simple extension of the PreGel AMERICA’s logo. The division serves custom ingredient solutions to key strategic businesses within the Food & Beverage industry that includes quick service restaurants, supermarkets, cruise lines, high yield bakeries and food manufacturers.
The reveal of the new logo and tagline is the first of many more marketing-focused initiatives that the group will employ this year. The company is please about this next step for the division that launched in 2008.
“We are very excited about further developing our presence in these key industries,” said Anna Pata, Key Accounts Manager. “We are still under the umbrella of PreGel but our own branding and logo allows us to really focus in on the special clientele we handle and support.”
From the very early stages of planning to the development of new product lines and launches PreGel’s Key Accounts division is committed to assisting its partners every step of the way. The group supplies a broad range of dessert and beverage ingredients that include flavorings, pastes and powders for gelato, pastries, smoothies and soft serve. It also works closely with its clients to offer custom product blends, private labeling, global distribution, quality assurance testing, recipe creation and more.
Later this year the group plans to launch a website and partake in strategic events and advertising opportunities to continue to maximize its exposure.
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About PreGel AMERICA
PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel directly sells to restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.
Source: PreGel AMERICA