Purple Cupcake Day Stimulates Epilepsy Awareness

If you eat a purple cupcake, there's a chance you can save a life. Such is the power of food. Since 2008, when Purple Day was created by eight-year-old Cassidy Megan of Nova Scotia, Canada, on March 26th, people the world over wear lavender in support of those battling the realities and consequences of epilepsy. Driven by her own struggles with seizures, Cassidy began the campaign in order to stimulate awareness and create an international community of support for those who are dealing with trauma associated with this disorder.

The Anita Kaufmann Foundation, the global sponsor for Purple Day, reports that "epilepsy affects more than two million Americans and more than 65 million worldwide. One in 26 people in the United States alone will develop epilepsy at some point in their lifetime." Debra Josephs, the Executive Director of the nonprofit group, says that "many people living with epilepsy still face barriers dues to a lack of knowledge about the disorder." The goal of their four-year-old initiative, The Great Purple Cupcake Project, is to partner with individuals and organizations around the world to promote epilepsy awareness.

While not everyone may be driven to run a 5K race to support an organization, or walk 100 miles to raise funds for another, everyone is capable of buying a cupcake. Monies go directly to educational programs. These include a start-up called Heads Up for Vets, specifically created to help veterans who can develop post-traumatic epilepsy from sustained brain injuries. Many vets return home and experience difficulties but do not realize they are having seizures.

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