Resurgent Doughnut Shops Exploit A Hole In The Market

Despite the bad rap given the doughnut — and the highly publicized closure of a well-known national doughnut retailer — doughnut shops are enjoying a resurgence in the Truckee Meadows.

And Reno isn’t alone. An observer of the bakery business nationally says doughnuts may be on their way to becoming the next big thing as the cupcake boom begins to crest.

In northern Nevada, Chris Chheth opened his first Donut Bistro store at Pyramid Way and Greenbrae Drive in March of 2010, and he opened a second store at Gateway Drive and South Meadows Boulevard on Feb. 5.

Bob Kenny, owner of Doughboys Donuts, opened a store at Damonte Ranch Parkway in March of 2009 and expects to open a second location at West McCarran Boulevard and Mae Anne Avenue this March.

To read the rest of the story, please go to: Nevada Business Weekly