Rich Products Scoops Up Ice Cream Cake Producer Carvel

Rich Products Corp. has acquired two companies including one that produces the popular Carvel ice cream cakes and another that strengthens its position in Australia.

Rich Products, Buffalo’s largest privately-held company, confirmed it has acquired Celebration Foods, the New Britain, Conn.-based firm that produces, among other items, the Carvel ice cream cakes. Celebration also makes other novelty cakes and co-branded items with the likes of Oreos, Snickers and M&Ms.

At the same time, Rich’s also officially announced it acquired VSE International, a wholesale bakery manufacturing operation based in Sydney, Australia.

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