BUFFALO, N.Y. – There are some yummy new players sweetening sales in the retailer’s ice cream cake case. With Greek yogurt riding an unrelenting wave of popularity, Rich Products Corporation has fashioned a new dessert category with the launch of the first-ever Greek frozen yogurt bar cakes and cupcakes.
The recently introduced Jon Donaire Greek Frozen Yogurt bar cakes and cupcakes are smaller in size and price and can easily be portioned and served for everyday personal indulgences or special celebrations.
Rich’s is first to the marketplace with a novel portfolio of three offerings in the new “Greek frozen yogurt cakes and cupcakes” category: the Jon Donaire Strawberry Granola Greek Frozen Yogurt Bar Cake, the Jon Donaire Chocolate Greek Frozen Yogurt Bar Cake, and the Jon Donaire Mixed Berry Greek Frozen Yogurt Cupcake.
The Jon Donaire Greek Frozen Yogurt cakes are now available around the country at Giant-Landover, Shoppers Food & Pharmacy, Shaw’s, Winn-Dixie, Tops Friendly Markets and Wegmans stores.
The allure of Greek yogurt – America’s top-selling variety of yogurt – makes the timing right for a frozen dessert featuring this popular ingredient. Infused with sumptuously thick and perfectly creamy Greek frozen yogurt, the new Jon Donaire cakes and cupcakes are designed to appeal to a youthful audience seeking indulgent flavors, more-healthful ingredients and everyday luxuries.
“Greek yogurt has become a force in the retail marketplace, especially with younger crowds seeking a more-wholesome alternative to regular ice cream,” said Liz Perkins, Senior Marketing Manager, In-Store Bakery, Rich Products Corporation. “Jon Donaire Greek Frozen Yogurt cakes and cupcakes are another example of Rich’s knack for innovative products that give customers a competitive edge. These new freezer items were created for younger consumers seeking everyday personal indulgences and the added health benefits of Greek yogurt, which has been extremely well-accepted by American shoppers.”
Greek frozen yogurt cakes are an on-trend way to target everyday occasions at a lower price point, Perkins explained. By focusing on a younger demographic, this new dessert format helps increase relevancy and frequency for in-store bakeries and dessert retailers. “It provides our customers the opportunity to attract people who like other Greek yogurt products, as well as those consumers looking for an alternative to ice cream,” she said.
According to the market research firm Mintel Group, Greek yogurt sales increased 17 percent from 2010 to 2012, the largest percentage growth among any of the yogurt segments the company tracks. Experts believe Greek yogurt has garnered mass appeal because of its thick, creamy consistency and healthful claims as a low-fat, high-protein alternative made of purer, simpler and more-natural ingredients.
The Jon Donaire Strawberry Granola Greek Frozen Yogurt Bar Cake consists of creamy strawberry Greek frozen yogurt with low-fat granola, strawberry-flavored puree, crunchies and whipped icing. The Jon Donaire Chocolate Greek Frozen Yogurt Bar Cake boasts creamy chocolate Greek frozen yogurt with chocolate chunks, crunchies, curls and whipped icing. Both bar cakes serve six to eight people and have four times more protein per serving than regular ice cream cakes.
Cupcakes continue to be a nationwide phenomenon in their own right. The new Jon Donaire Mixed Berry Frozen Greek Yogurt Cupcakes, sold in a six-pack clamshell, are deliciously moist, white cupcakes filled with mixed-berry-flavored Greek frozen yogurt and berry-flavored whipped topping. “It’s the perfect pleasure after a long day or to enjoy with friends any night of the week,” Perkins said.
About Rich Products and the In-Store Bakery Division
Often called “the brand behind the baker,” Rich Products Corporation for more than 60 years has delivered innovative and delicious products that can transform everyday bakery experiences into memorable celebrations. The company’s extensive line of unique and on-trend desserts and sweet goods and award-winning breads ensures that customer bakery offerings will exceed the demands of today’s shoppers and create a loyal fan base for tomorrow’s purchases. Rich’s products are prepared with the finest ingredients and made by experienced associates who live Rich’s motto of “caring for customers like only a family can.” The company’s In-Store Bakery Division is located in Buffalo, N.Y.
Source: Rich Products