DOWNERS GROVE, Ill.– Sara Lee North American Fresh Bakery today announced
the expansion of its successful Soft & Smooth bread line with the introduction
of its new Sara Lee Soft & Smooth Plus breads Made with DHA Omega-3. Based on a
growing body of scientific evidence, docosahexaenoic acid (DHA) Omega-3 helps to
support healthy brain development1. Sara Lee Soft & Smooth Plus breads provide
moms with a nutritious and simple means to ensure their children continue to
receive the benefits of DHA Omega-3, together with other sources of DHA in their
the diet, beyond infant formula and jarred baby food.
While moms recognize that DHA Omega-3 is important to their child’s diet, it
can be difficult to incorporate, especially with picky eaters who turn their
nose at one of the most common sources – fish, said Dr. Alanna Levine, Fellow
of the American Academy of Pediatrics and parenting-expert. If parents can add
small portions of DHA into their child’s diet from a variety of sources
especially in something as palatable as a mild, soft-textured bread it’s easy
for their child to get the daily nutrition they need.
Available in 100% Whole Wheat and Made with Whole Grain White, Sara Lee Soft &
Smooth Plus Made with DHA Omega-3 breads are the first nationally distributed
breads of its kind in the United States. The new breads provide moms an option
for their little ones that contains a portion of their daily recommended whole
grain intake along with the mild taste and soft texture inherent in the Sara Lee
Soft & Smooth line, now with DHA Omega-3. life’sDHA, the algae-based ingredient
that provides Sara Lee Soft & Smooth Plus bread with DHA Omega-3 nutrient, is
produced by Martek Biosciences Corporation (Martek).
We understand the need to ensure proper nutrition through all stages of life
especially in younger children, said Tim Zimmer, vice president, Sara Lee North
American Fresh Bakery. Bread with DHA Omega-3 is an excellent and simple way to
provide moms with a great-tasting, nutritious option their little ones will
love.
Both varieties of Sara Lee Soft & Smooth Plus Made with DHA Omega-3 breads
contain 12 mg of DHA Omega-3 per two-slice serving, which is at least 10 percent
of the Institute of Medicine’s suggested daily amount for kids, depending on
age, ranging from 1-13 years old2. Years of research show a role for DHA in the
normal development and functioning of the brain1, especially in supporting
healthy brain development during those early years when it makes a difference.
Martek continually aims to provide resources to companies like Sara Lee so
together we can promote health and wellness throughout all stages of life, said
David Abramson, president of Martek Biosciences Corporation. Combining our
life’sDHA with the Soft & Smooth product is a natural partnership.
Sara Lee Soft & Smooth Plus Made with DHA Omega-3 breads are available in
grocery retailers where Sara Lee North American Fresh Bakery products are sold.
For more information about Sara Lee Soft & Smooth bread, bun and bagel products
visit www.thejoyofeating.com or check out Sara Lee Soft & Smooth on Facebook at
www.facebook.com/saraleesoftandsmooth.
About DHA Omega-3/life’sDHA
DHA Omega-3 is a long-chain Omega-3 fatty acid that serves as a primary building
block for the brain and the eyes and supports brain, eye and heart health.
Scientific reviews highlight the importance of DHA Omega-3 in proper brain and
eye development and function, as well as its importance in cardiovascular
health. Yet despite its importance, most consumers do not get enough DHA in
their diets.
Fish are often incorrectly thought to be the only source of DHA Omega-3.
However, life’sDHA offers a trusted, vegetarian form of DHA. Fish are sources
of DHA because of the DHA-rich microalgae in their food chain; life’sDHA is
derived directly from microalgae, a renewable, sustainable source of DHA that
does not deplete ocean resources.
Martek Biosciences Corporation
Martek Biosciences Corporation (NASDAQ: MATK) is a leader in the innovation and
development of DHA Omega-3 products that promote health and wellness through
every stage of life. The company produces life’sDHA, a sustainable and
vegetarian source of DHA Omega-3, for use in foods, beverages, infant formula,
and supplements, and life’sARA (arachidonic acid), an Omega-6 fatty acid, for
use in infant formula. For more information on Martek Biosciences, visit http://www.martek.com/.
For a complete list of life’sDHA products, visit http://www.lifesdha.com.mx.
life’SDHA is a trademark of Martek Biosciences Corporation.
About Sara Lee Soft & Smooth Bread
Products included in the Soft & Smooth bread and bun lines are: Sara Lee Soft &
Smooth Plus Made with DHA Omega-3 and Made with Whole Grain White Bread, Sara
Lee Soft & Smooth Plus Made with DHA Omega-3 100% Whole Wheat Bread, Sara Lee
Soft & Smooth Made with Whole Grain White Bread, Sara Lee Soft & Smooth 100%
Whole Wheat Bread, Sara Lee Soft & Smooth Made with Whole Grain White Hamburger
and Hotdog Buns, Sara Lee Soft & Smooth Wheat Hot Dog and Hamburger Buns Made
with Whole Grain, Sara Lee Soft & Smooth 100% Whole Wheat Mini Bagels and Sara
Lee Soft & Smooth Made with Whole Grain Plain, Cinnamon and Blue Berry Mini
Bagels.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and
customers around the world. The company has one of the world’s best-loved and
leading portfolios with its innovative and trusted food, beverage, household and
body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm,
Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands
generate approximately $13 billion in annual net sales covering nearly 200
countries. The Sara Lee community consists of 41,000 employees worldwide. Please
visit www.saralee.com for the latest news and in-depth information about Sara
Lee and its brands.
1 Institute of Medicine, National Academy of Science (2005). Dietary reference
intakes for energy, carbohydrates, fiber, fat, fatty acids, cholesterol, protein
and amino acids (Macronutrients). The National Academies Press, Washington DC.
Source:
Sara Lee Corporation