On the day of Ridgefield Park's big village festival in September, baker Gina Constanza could do one thing only: apologize to her customers.
Sorry, she told them, but she was plain out of her most popular item, by far: key lime pie. Constanza, a wholesale baker who had opened her brick-and-mortar shop, Gina the Baker, on Main Street just one month earlier, had sold every one of the 36 pies she had made for that special day — two hours after opening her door.
Her wholesale clients — among them Zabar's, Fresh Direct, Jet.com and Grace's Marketplace — had fared even worse. For two weeks, they did not receive even one key lime pie delivery; on average 600 are dropped off each week.
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