Tootie Pie Company September Sales Up 180%

SAN ANTONIO — Tootie Pie Company, Inc. (otcqb:TOOT) announced that its September 2011 sales were up 180% over September of 2010. This marks the 23rd consecutive month of sales increases.

"Sales are up across all our selling channels. This is very encouraging for September," said Don Merrill, President & CEO. "We see these early sales as an indication that the upcoming holiday season is going to be a good one!"

"With two new Tootie Pie Gourmet Cafes set to open this fall, in two of the more affluent areas of Dallas and Austin, we expect our Cafes to continue to drive our overall growth strategy," concluded Merrill.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafes, in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the OTCQB market under the symbol "TOOT." For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com .

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Source: Tootie Pie Company, Inc.