You can smell the sweetness a block away as you approach the headquarters and production bakery for Dufflet Group Inc., tucked into an industrial stretch of Toronto. However, founder and chief executive officer Dufflet Rosenberg says she’s become immune to the sugary scents she breathes day in and day out.
In a career spanning 38 years, the mainly self-taught Ms. Rosenberg, 58, nevertheless, hasn’t lost her sweet tooth nor her love of creating pastry.
She started the business in 1975, as a 20-year-old baking cakes out of her mother’s kitchen for the Cow Café, a University of Toronto hang-out. From her first bakery on Queen Street West to the current sprawling location, growth has been driven steadily by demand. Her commitment to premium ingredients and her imagination with desserts have made Dufflet a respected name and a multimillion-dollar business in a highly competitive industry.
Ms. Rosenberg took on a business partner Danièle Bertrand, now the company’s president, in 2006, to handle sales and marketing.
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