Whole Grain Label Doesn’t Automatically Make Product A Nourishing Choice

The messages are all over the supermarket aisles:

"Made with whole grain goodness," screams a bag of Tostitos tortilla chips.

"With whole grain guaranteed," says a box of Chocolate Cheerios.

"One serving of whole grain," declares a package of frosted strawberry Pop-Tarts.

Whole grains have been the darlings of the food industry ever since the government's 2005 food pyramid recommended we eat more of them — at least 3 ounces per day. These days, you'll find them in a wide array of products, some expected, some not: breakfast cereals, crackers, frozen dinners and snack chips. Odwalla has a new smoothie drink that contains a full serving of whole grains. The source: whole-grain brown rice.

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