American Bakers Assoc. & Allied Trades Of The Baking Industry Grow Partnership

August 18, 2011 American Bakers Association

The American Bakers Association and the Allied Trades of the Baking Industry will come together in September to tackle baking companies’ biggest business challenges in the special joint session: “Solutions to Bakers’ Most Vexing Problems.”

Whole Grains Council Announces Sweepstakes To Celebrate Whole Grains Month

Yee-ha! September is Whole Grains Month and consumers can celebrate by joining The Whole Grains Stampede, a sweepstakes designed to bring these healthy and delicious nibbles top of mind. An initiative of Boston-based 501(c)3 educational non-profit Oldways and its Whole Grains Council (WGC), the sweepstakes will award one winner a year’s worth of Quaker products (a whole lotta whole grains) plus $5,000 to spend on groceries.

Nothing Bundt Cakes' Newest Location Now Open In Albuquerque

Nothing Bundt Cakes in the North Towne Plaza opened Monday, Aug. 15, and will hold grand opening activities Aug. 17 through Aug. 20. Established in 1997, long-time friends Dena Tripp and Debra Shwetz co-founded Nothing Bundt Cakes. There are now 30 bakeries in seven states, with 40 franchise agreements.

Marketing: Fiber For Baked Goods

Industry is meeting calls to increase fiber content head-on, with products incorporating fiber ingredients on the rise. Innova Market Insights tracked a 50% increase in the number of fiber-containing products in 2009 and 2010, compared to 2008. Innova Market Insights also tracked 8.6% more launches containing whole-grain ingredients from 2009 to 2010.

Sara Lee Introduces Two New Bread Products For Back-To-School Season

August 16, 2011 Sara Lee Corporation

Just in time for the back-to-school season, Sara Lee North American Fresh Bakery is now offering more lunchtime choices made with parents and their children in mind. New Sara Lee Iron Kids white bread and Sara Lee Thin Style Buns deliver enhanced nutrition with great taste that children love and moms expect from Sara Lee Bakery.