DOWNERS GROVE, Ill. — Just in time for the back-to-school season, Sara Lee North American Fresh Bakery is now offering more lunchtime choices made with parents and their children in mind. New Sara Lee Iron Kids white bread and Sara Lee Thin Style Buns deliver enhanced nutrition with great taste that children love and moms expect from Sara Lee Bakery.
Sara Lee Iron Kids white bread helps children obtain many nutrients they need each day as part of a balanced diet. Sara Lee Iron Kids bread contains as much fiber and more than four times the calcium as 100 percent whole wheat bread per two-slice serving (57 grams). Additionally, two slices provide as much fiber as a banana and as much calcium as an eight-ounce glass of two percent milk. Sara Lee Iron Kids bread also contains added Vitamin D. Average suggested retail price for Sara Lee Iron Kids bread ranges from $2.29 to $4.19, depending on the region.
With just 100 calories per bun, Sara Lee Thin Style Buns are a delicious yet less-filling way to enjoy all of your favorite sandwiches. The new Sara Lee Thin Style Buns flavors, 100% Whole Wheat and 100% Multi-Grain, are an excellent source of whole grain, a good source of fiber and contain no high fructose corn syrup. Sara Lee Thin Style Buns are now available in four varieties: 100% Whole Wheat, 100% Multi-Grain, Honey Wheat and White made with Whole Grain. Average suggested retail price for Sara Lee Thin Style Buns ranges from $2.99 to $3.89, depending on the region.
"Our core audience — moms with young children — is looking for better-for-you options that her children will be happy to eat," said Jeff Dryfhout, director, Sara Lee North American Fresh Bakery. "Sara Lee Iron Kids white bread and Sara Lee Thin Style Buns are products she knows won't be traded this school year."
Coinciding with the release of these bread and bun products, Sara Lee Bread has also launched a Facebook page at www.facebook.com/saraleebread as well as a Twitter account at www.twitter.com/saraleebread . Both sites feature product information, news and promotional updates for Sara Lee North American Fresh Bakery's entire portfolio of bread, buns, rolls and bagel products. For more information about Sara Lee North American Fresh Bakery products, visit www.saraleebread.com .
Sara Lee Iron Kids white bread and Sara Lee Thin Style Buns are currently available in grocery retailers where Sara Lee North American Fresh Bakery products are sold.
About Sara Lee Corporation
Each and every day, Sara Lee /quotes/zigman/240340/quotes/nls/sle SLE -0.56% delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $9 billion in annual net sales from continuing operations. Sara Lee has approximately 20,000 employees in its continuing operations worldwide. In January, 2011, Sara Lee Corp. announced that it will divide the company into two pure play publicly-traded companies. One company will be focused around the current International Coffee and Tea business, while the other company will be focused on the North American Retail Meats and North American Foodservice businesses. For more information on this news, and on Sara Lee's brands, please visit www.saralee.com .
Source: Sara Lee Corporation