Floral

The Floral Marketing Research Fund (FMRF) is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and will provide insight about what could capture new customers. …

At the annual Fides Flower Festival, Fides presented varies new types and future trendsetters were on show for the first time. …

From the 11th until the 14th of June, Deliflor Chrysanten presented many novelties and internationally successful cut chrysanthemums during its Delishow, an event that takes place at the same time as the annual FlowerTrials®. An increasing number of international visitors do certainly not want to miss this blooming event. …

In an effort to alert business owners—large and small—, consumers and lawmakers that key, two decades old, U.S. trade programs are about to expire without action by the U.S. Congress, the Embassy of Ecuador's Keep Trade Going (KTG) campaign has launched KeepTradeGoing.com, an interactive website, letter-writing, and petition drive aimed at encouraging action before it's too late. …

Colombia’s leading flower show Proflora – held every two years – is due again in the beginning of October. The trade fair has a lot to offer, particularly for traders sourcing their flowers from the South American continent. …