Consumers & Experts Agree Beef Gets Good Grades For Safety
New consumer research presented to beef safety experts gathered for the 10th Anniversary Beef Industry Safety Summit, funded in part by the beef checkoff, shows the beef industry’s investment in assuring the safety of beef is paying off in increased consumer confidence. Compared to 10 years ago consumer confidence in the safety of beef steaks and roasts has increased by 14 percentage points and confidence in the safety of ground beef has jumped 20 percentage points. According to the research, 88 percent of consumers give fresh beef steaks and roasts an A or B grade for safety and 80 percent say fresh ground beef deserves the same grade. …