AFF Analysis Shows Science Can Prevail, Counter Misperceptions
A five-year analysis of media coverage of the Environmental Working Group’s (EWG) annual release of its “dirty dozen” list showed efforts to counter this misinformation by the Alliance for Food and Farming (AFF) resulted in EWG’s once dominant one-sided media coverage to decline by more than half (99.8% down to 48%). Further, the analysis showed the AFF began enjoying its own “one-sided” stories with almost 30% of total “dirty dozen” media coverage reflecting AFF science and information only at one point during the campaign. …