Produce

Today the Produce Marketing Association (PMA) hosted a webinar to outline how retailers and produce industry members could utilize the marketing tool kit, created by the Sesame Workshop nonprofit organization, to engage children, moms, and millennial families to increase produce purchase intent. …

At the request of retailers and consumers nationwide, Dole and Blue Diamond Almond Breeze are launching two simultaneous Peel the Love Banana Cabana Tours in 2014. The tour will reacquaint Americans with the fun, whimsy and versatility of bananas and offer compelling new ways to add fresh produce to summer meals, snacking, parties and entertaining plans. Thanks to separate tours launching Memorial Day Weekend covering the Eastern and Western portions of the U.S., Dole will be able to visit banana fans in 26 cities by Labor Day. …

Baloian Farms has now expanded their line of high-quality produce with the launch of their premium heirloom onion, Sophia la Rosa. …

The DJ Forry Company announced the hiring of Brian Sekeneske in an expansion of its sales team. Brian will work to utilize his extensive produce background in order to develop new customer relationships and enhance current long term partnerships.   …

With California experiencing one of its worst droughts on record, grocery shoppers across the country can expect to see a short supply of certain fruits and vegetables in stores and to pay higher prices for those items. Professor Timothy Richards of the W. P. Carey School of Business at Arizona State University recently completed some research on which crops will likely be most affected and what the price boosts might be. …