Produce

Avocados from Mexico has announced the success of its recent tie-in promotion with DreamWorks’ 3-D animated film, Puss In Boots, that ran October 24 – November 21, 2011. The promotion, which was unveiled in conjunction with the release of the film and the peak of the Avocados from Mexico season, leveraged the natural Hispanic connection between the avocado brand and the Puss In Boots character to increase brand awareness and consumption of Avocados from Mexico. …

BrightFarms, Inc. (formerly BrightFarms LLC) today announced the completion of a $4.3 million Series A equity financing round. The round was led by NGEN Partners and included investments from Emil Capital Partners and BrightFarms founder Ted Caplow. …

Giumarra Vineyards is pleased to announce the addition of a new executive to its East Coast team, Mike Rodgers. Mr. Rodgers will serve as Manager of East Coast Operations and be based in Wilmington, Del. …

The Houston Fresh Fruit and Vegetable Association (HFFVA) will hold its 25th Annual Gift of Produce Holiday Event benefiting Houston Food Bank on Friday, December 16, 10AM at Houston Food Bank, 535 Portwall Drive, Houston, TX 77029. This annual event garners contributions from produce growers, distributors, shippers and retailers from across the United States, as well as Mexico and South America to make one of the world’s largest donation of fresh produce for hunger relief in a single event. …

M&Q Packaging Corporation working closely with customer Agrow Fresh Produce Company of Chicago, IL has provided its MQ36 dual-ovenable steam bag as a key component in Agrow Freshs Simply Season & Steam fresh petite red potatoes. Consumers like the idea of steaming vegetables because they see it as healthy. Having a steam bag included in each bag of small-sized fresh potatoes brings convenience and tastethe potatoes can be seasoned as desiredto the kitchen. …