'Tis The Season To Focus On Fresh
There’s no time like the holidays for lavish feasts and decadent treats, which means it’s time for consumers to start decking their fridges and pantries with food for year-end entertaining. So when December hits, shoppers up the ante when it comes to stocking their baskets with fresh foods, when family and friends begin gathering to indulge on holiday favorites like turkeys, pies and sweet potatoes. And because quality and selection in the fresh departments is an important driver of shoppers’ store choice, enticing shoppers with fresh options in December can mean winning the entire holiday basket and generating the highest sales of the year. …