NEW YORK — Fairway Group Holdings Corp. ("Fairway") (Nasdaq: FWM), the parent company of Fairway Market, today launched a new mobile app. Take the best of a top-rated cooking show and a best-selling cookbook, then add mouth-watering photos, easy-to-follow cooking instructions, mix in some music and special money-saving offers, and you have the recipe for a fabulous app – new Fairway Market mobile app. Individuals can view an app demo at www.fairwaymarket.com/our-mobile-app/
The Fairway Market app provides an enriched experience for its shoppers who love to cook and explore the unique products that make Fairway an iconic market and beloved shopping destination. It is a comprehensive, personalized breakthrough food app – available on the iPhone App Store. And it can be downloaded right in Fairway Market because all Fairway stores offer free Wi-Fi.
App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.
"Our new mobile app brings the best of Fairway to our customers' fingertips," said Arthur Tisi, CIO of Fairway Market. "I'm excited to be a part of the great team that designed and developed an innovative app that enhances our customers' foodie knowledge and helps them to better plan and cook delicious meals."
As mobile customers, users can enjoy access to exclusive offers only available on the iPhone app. By simply filling out the app profile, they are provided with a unique personal barcode that can be scanned at checkout to redeem the offers.
Not only can Fairway shoppers figure out what's for dinner with their iPhone, but they also can find the perfect recipe, a wine pairing to complement it, and take pleasure in specially selected music to cook with from a playlist with more than 12 hours of easy listening by local tri-state artists.
Love Fairway's homemade mozzarella? The Fairway app provides an in-depth product description, tips on how to use, and related recipes for this delicious cheese, just as it can for many other unique Fairway finds. Craving Italian eggplant? Try making maccheroni pasta with eggplant and mozzarella – an easy recipe on the app, with what to buy, time to prep and total cooking time.
The app allows the shopper to add ingredients to a shopping list with a single tap, and to obtain information about all Fairway Market stores (including locations, hours, the best times to shop, and floor plans) to make shopping trips more organized and productive.
"The Fairway app is multi-layered, offering so many advantages to make shopping trips easier, and preparation and cooking a very satisfying experience," said Herb Ruetsch, CEO of Fairway Market. "It is a continuous source of knowledge and motivation for those who truly love good food."
Every Fairway Market now has free Wi-Fi, making downloading the app easy. Simply text FWAPP to 313131, or search "Fairway Market" in the App Store.
iPad and Android versions of the app will be available in early 2014.
About Fairway Market
Fairway Market (NASDAQ: FWM) is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market". Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries. Fairway is headquartered in New York, New York. For more information, go to www.fairwaymarket.com
Forward-Looking Statements
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involving known and unknown risks and uncertainties and other factors that may cause Fairway's actual results in current or future periods to differ materially from forecasted results. Food retail is a large and highly competitive industry, and Fairway's business involves many risks and uncertainties, including, but not limited to: our ability to open new stores on a timely basis or at all; our ability to achieve sustained sales and profitable operating margins at new stores; the availability of financing to pursue our new store openings on satisfactory terms or at all; our ability to compete effectively with other retailers; our ability to maintain price competitiveness; the geographic concentration of our stores; our ability to maintain or improve our operating margins; our history of net losses; ordering errors or product supply disruptions in the delivery of perishable products; restrictions on our use of the Fairway name other than on the East Coast and in California and certain parts of Michigan and Ohio; our ability to retain and attract senior management, key employees and qualified store-level employees; rising costs of providing employee benefits, including increased healthcare costs and pension contributions due to unfunded pension liabilities; our ability to satisfy our ongoing capital needs and unanticipated cash requirements; and other risk factors detailed in our filings with the Securities and Exchange Commission ("SEC"), and available at the SEC's website at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Source: Fairway Group Holdings Corp.