Whole Foods Becomes Produce Pickup Site For Organic Farm Customers

A green pickup truck pulled up in front of the Tampa Whole Foods Market and Kaitlin Hennessey and Casey Frosch started unloading box after box of veggies straight from the farm. Turnips, radishes, a variety of lettuce called Mizuna.

The food wasn’t for Whole Foods, however, not exactly.

Hennessey is a program coordinator and Frosch is a farm manager for the Sweetwater Organic Farm in Tampa, which just cut a partnership deal with Whole Foods to make that store a drop-off and pick-up location for Sweetwater’s own customers

Those customers pay between $475 and $849 a year to “subscribe” to the farm’s periodic boxes of veggies (twice a month or once a week). But before now, those customers had to drive to the far west Tampa farm itself for pickup.

To read the rest of the story, please go to: Tampa Bay Tribune