That familiar Roberts Dairy label soon will disappear from the grocery aisle.
The products on the inside aren't going anywhere, but starting next month, Roberts Dairy will begin marketing its milk and other dairy products solely under the Hiland Dairy Foods name to save on labeling and marketing costs.
The Roberts Dairy name dates to 1906, when a Lincoln-area farmer named J.R. Roberts started home delivery of milk from his herd of 60 cows. In just a couple of years, Roberts expanded into a plant in downtown Lincoln.
In 1911, his operation became an incorporated company and he moved to a new plant at 16th and N Streets in Lincoln. At the time it was the only dairy that sold pasteurized milk to the area. Between 1918 and 1929, the company opened branches in Sioux City, Iowa, and Omaha.
To read the rest of the story, please go to: Omaha World-Herald