After a very thorough search process, the American Egg Board (AEB) has named Energy BBDO, Chicago, its new Agency of Record, leading all creative development across channels and platforms for the brand.
“Energy BBDO was awarded our business based on solid strategic branding capability, creative ideas born from data-driven insights, and multiculturally-infused thinking, which we need to reach today’s Millennials and other important audiences,” said Anne L. Alonzo, President and CEO of the American Egg Board. “Energy’s family-like culture and values, paired with their commitment to their craft, match our own organizational ethos and we look forward to partnering with them."
Energy BBDO will collaborate with an integrated agency team including Ketchum, kglobal Public Relations, and Starcom. The team will immediately commence with new work projects expected to launch in early 2018.
Tonise Paul, President & CEO of Energy BBDO, remarked, “We’re thrilled for the opportunity to join forces with the American Egg Board to reinvigorate their iconic imagery and to create a new level of engagement with this incredible food.”
ABOUT ENERGY BBDO
Energy BBDO is a leading edge creative organization energizing people and brands nationally and globally. Based in Chicago, and part of BBDO Worldwide, Energy is an award winning integrated agency with a people-first approach reflected in the words “Energize People. Energize Brands.” The agency collaborates with some of the world’s most iconic brands to create evocative stories and innovative brand experiences.
Energy BBDO is a part of BBDO Worldwide. BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For eleven years in a row, BBDO has been ranked the most creative agency network in the world in The Gunn Report. In addition, in 2017, BBDO was named Network of the Year at Cannes and the most effective agency network in the world in the Global Effie Effectiveness Index.
Source: American Egg Board (AEB)