MINNETONKA, Minn. — Ham Lake, Minn.-based angler Jimmy Bell has signed on with Crystal Farms Cheese to support his 2012 campaign in the National Guard FLW Walleye Tour. The company will outfit Bell’s Ranger boats and Chevy Silverado pick-up with graphics advertising its products.
Bell, who has competed in 33 tournaments since 2003, works as director of IT infrastructure for Michael Foods, the Twin Cities-based parent company of Crystal Farms, which distributes more than 80 million pounds of cheese and 9 million pounds of butter annually nationwide.
“Being a longtime employee of Michael Foods gives me a unique perspective as I promote Crystal Farms on the water and on the road,” said Bell, a professional angler since 1994. “As I travel around the country, I will be able to represent the delicious, high-quality foods that Crystal Farms produces for consumers and their families.”
John Crawford, senior director of marketing at Crystal Farms, said: “We’re excited to have Jimmy help us promote our brand as part of the FLW Outdoors circuit and at the various sport shows he attends. His boat and truck act as mobile billboards for our brand. He puts on about 25,000 miles a year. That’s a lot of exposure.”
About Jimmy Bell
Fishing professionally since 1994, Jimmy Bell has earned more than $300,000 in walleye and bass tournament winnings. He earned a professional angler-of-the-year title in 1999 and also received a professional rookie-of-the-year title in 1994. He has three national tournament wins under his belt and numerous top-10 finishes. Click here to view Bell’s performance in FLW Outdoors events. Bell’s sponsors include: Ranger Boats, Yamaha Outboards, Crystal Farms Cheese, MinnKota, Humminbird Marine Electronics, Thorne Bros, Mack’s Lures, Cannon, Reef Runner Lures and Offshore Tackle. Bell’s team also includes his wife, Allie, and daughters Lindsay and Chelsea.
About Crystal Farms Cheese
In business since 1926, Crystal Farms currently distributes more than 80 million pounds of cheese and nine million pounds of butter annually nationwide. Crystal Farms also distributes: Simply Potatoes, the leader in refrigerated potatoes; AllWhites, the number one liquid egg whites; and Better‘n Eggs, the second largest egg substitute brand in the country. Crystal Farms products consistently meet the highest standards for quality, taste and texture.
Source: Crystal Farms Cheese