DALLAS — Borden Dairy Company, one of the most trusted milk brands in the dairy industry, today announced a strategic partnership with the United States Tennis Association (USTA) to encourage young people across the country to get active, try tennis and lead healthy lifestyles as part of USTA's youth tennis initiative.
"Borden Dairy is pleased to partner with the USTA to help promote healthy habits and active lifestyles in children of all ages," said Steve McCormick, CEO of Borden Dairy Company. "Together we hope to instill the important role high-quality nutritious milk and tennis can have in raising happy, healthy kids."
As part of the one-year agreement, Borden will promote youth tennis through in-store retail promotions and on in-school milk packaging. Additionally, Borden has signage at the 2011 US Open, which began on August 29, 2011.
"The USTA is committed to getting more kids involved in our sport and our new 10 And Under Tennis initiative is making great strides in this area," said Sue Hunt, Managing Director of Marketing, USTA. "Through this partnership with such a high-quality, well-known milk brand, we expect to extend this initiative even further, and get even more kids active and playing our sport."
For more than 150 years, Borden has been a consistent favorite of American consumers because of its taste, quality standards, and innovation. Locally processed, Borden is best known for nurturing families and providing great-tasting, high-quality nutritious milk. Recognized for its rich, creamy taste, premium Borden(R) milk comes from artificial growth hormone-free cows* and is processed with the highest quality service and processing standards. Borden milk provides nine grams of protein and 35 percent of the recommended daily allowance of calcium per serving. Elsie the Cow, who graces each bottle and carton of milk, is one of America's most recognized brand icons.
USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.
Borden Dairy Company
Borden Dairy Company, headquartered in Dallas, employs approximately 4,500 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers. Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.bordendairy.com .
Source: Borden Dairy Company