BOULDER, Colo. — Breyers® Yogurt Company today announced the launch of new YoCrunch® Fruit Parfait. In response to the popularity of yogurt fruit parfaits in food service outlets, the YoCrunch® brand is the first and only to provide consumers with a layered fruit, yogurt and granola parfait in their local grocery store.
"We are thrilled to introduce another innovation in the yogurt category with the arrival of YoCrunch® Fruit Parfait™," said Jim Nolan, chief executive officer of Breyers Yogurt Company. "McDonald's, Panera Bread and others have popularized these healthy and great tasting products and now the YoCrunch® brand is making it possible for the consumer to enjoy this nutritious trend in the convenience of their home."
YoCrunch® Fruit Parfait™ is a delicious and healthy parfait treat that is loaded with a thick visible layer of fruit, smooth and creamy vanilla lowfat yogurt, and a separate topping of premium crunchy granola that can be mixed in to ensure the perfect crunch in every bite. YoCrunch® Fruit Parfait™ is kind to the waistline with just 120 calories per serving and offers a healthier snack with fewer calories than any quick service restaurants yogurt parfait offering. Panera Bread's yogurt fruit parfait is 310 calories.
This new indulgent healthy snack, YoCrunch® Fruit Parfait™ is already winning over fans. Yogurt Consumers have voiced their support in favor of the product with 86% expressing positive purchase interest for the concept (2010 Breyers® Yogurt Company Concept Study).
The yogurt category has been experiencing rapid growth in recent years, due in large part to a greater focus on healthier lifestyles. According to Mintel International, U.S. sales of yogurt and yogurt drinks grew 32% between 2004 and 2009 to reach $4.1 billion. Breyers® Yogurt has made great strides in getting Americans to try yogurt outside of the traditional breakfast occasion with the creation of various indulgent healthy snack yogurt lines such as Breyers YoCrunch®, Breyers® Inspirations and Disney themed Breyers® Swirled Lowfat Yogurt.
YoCrunch® Fruit Parfait™ is available in three classic fruit flavors that consumers love: strawberry, blueberry and peach.
Consumers will be able to find this new yogurt at leading grocery stores nationwide at a suggested retail price of $2.89 for each four-pack container.
About The YoCrunch Brand
The YoCrunch Brand, a part of the Breyers Yogurt Company, is America's best-selling line of smooth creamy yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&M's® chocolate candies, Nestle® Crunch, Reeses® Pieces, Oreo® cookie pieces, and Butterfinger®. For more information please visit www.YoCrunch.com.
About Breyers Yogurt Company
The Breyers Yogurt Company is the largest independent branded yogurt company in the U.S. The Company's product lineup currently includes YoCrunch, YoCrunch 100, YoCrunch Light, Breyers Fruit-on-the-Bottom, Breyers Light, Breyers Disney, and Breyers Inspirations yogurts. The Breyers brand is one of the most widely recognized and most well-respected brands in the U.S. food industry. Additional information can be found on the Company's website at www.breyersyogurt.com. Breyers® is a registered trademark owned and licensed by the Unilever group of companies.
Source: Breyers Yogurt Company