KANSAS CITY, Mo. — Sullivan Higdon & Sink (SHS) was selected as agency of
record for Cache Valley Dairy, a brand of cheese and butter marketed by Dairy
Farmers of America, Inc. The account adds to a growing list of dairy-related
product marketing accounts at SHS. As part of its responsibilities, SHS will
handle advertising, public relations, online and in-store efforts.
“We believe that SHS’s strategic thinking and understanding of the dairy
business will help Cache Valley Dairy to be a market leader and integral part of
the greater Utah community,” said Erin Turley, brand manager for Global Dairy
Products Group at Dairy Farmers of America.
Cache Valley Dairy was founded in 1937 and is the leading cheese brand in Utah.
SHS also is agency of record for the Borden Cheese business, a brand that is
also marketed by Dairy Farmers of America.
“We are thrilled to be taking on the marketing responsibilities for the Cache
Valley brand,” said Rand Mikulecky, managing partner, Sullivan Higdon & Sink.
“Together with our partners at Dairy Farmers of America, we have been able to
create great support for Borden branded cheese and we look forward to doing the
same for Cache Valley Dairy.”
For more information about Cache Valley Dairy products, go to
http://www.cachevalleydairy.com/.
About Cache Valley Dairy
Cache Valley Dairy is made possible by Dairy Farmers of America, Inc. DFA is a
dairy marketing cooperative that serves and is owned by nearly 18,000 members on
more than 10,000 farms in 48 states. DFA is one of the country’s most
diversified manufacturers of dairy products, food components and ingredients,
and is a leader in formulating and packaging shelf-stable dairy products. For
more information, call 1-888-DFA-MILK (332-6455) or visit
www.dfamilk.com.
About SHS
SHS creates integrated brand experiences for a diverse roster of
business-to-consumer, business-to-business and business-to-government clients
who refuse to follow the flock. With offices in Wichita, Kansas City and
Washington, D.C., the agency is taking care of a client roster that includes
American Century Investments, Borden Cheese/Dairy Farmers of America, Inc.,
CareFusion, Cargill, INTRUST Bank, Kansas Health Foundation, Lycoming A
Textron Company, Pizza Hut, Pratt & Whitney, Spirit AeroSystems, Swiss Re and
Westar Energy. Follow SHS at www.twitter.com/wehatesheep.
www.wehatesheep.com.
Source:
Sullivan Higdon & Sink