Challenge Butter Launches "Real Summer. Real Fun. Instant Win Game"

DUBLIN, CALIF. – Challenge Butter, the largest butter brand in the West, today launched an online instant win game in which fans can spin a prize wheel for a chance to win $100,000 in cash. Partners Good Cook®, Krrrrisp Kraut® and Langers Juice® are joining in the fun by offering additional cash and product prizes.

Beginning today through September 5, 2012, fans can enter the Challenge Butter “Real Summer. Real Fun. Online Sweepstakes” by visiting http://www.facebook.com/ChallengeButter or www.RealSummerRealFun.com. Players can spin the wheel up to six times a day for a chance win the grand prize of $100,000 or other prizes including cash, Good Cook® summer prize packages and free Challenge Butter and Langers Juice.

“Summer is all about family, food and fun, and Challenge Butter is thrilled to offer our fans a way to enjoy the season while putting cash in their pockets,” said Tim Anderson, SVP of Retail and Food Service for Challenge Dairy Products, Inc.

To view savory summer recipes made with Challenge Butter, visit www.RealSummerRealFun.com/Recipes. For Official Rules of the “Real Summer. Real Fun. Online Sweepstakes”, visit http://www.RealSummerRealFun.com/.

Challenge Butter began more than one hundred years ago with four employees, a horse and cart and 132 lbs of butter. Today, it is the largest butter brand in the West and is available in 24 states. Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style in addition to Tuscan Style Challenge Butter spreadable butter, which is infused with olive oil, slow roasted garlic and Italian herbs: rosemary, basil and thyme. Challenge has not only been a pioneer in the quality in butter products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates.

ABOUT CHALLENGE DAIRY PRODUCTS, INC.

Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Through a long standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in dairy fluids, butter, cheeses, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more. For more information about Challenge Dairy, its products and services, visit www.challengedairy.com.

ABOUT GLK FOODS, LLC.

Great Lakes Kraut Commercial division supplies sauerkraut to a growing number of private label, food service and institutional customers as well as food manufacturers. GLK Foods, LLC facilities are also certified to produce kosher products under the supervision of the Kashruth Division of the Union of Orthodox Jewish Congregations of America, the world's leading kosher supervision agency. Every year GLK Foods, LLC processes more than 170,000 tons of raw cabbage into more than 125,000 tons of sauerkraut. For more information about GLK, visit www.GLKFoods.com.

ABOUT GOOD COOK

Good Cook® kitchen tools, bakeware and cookware can be found in most major supermarkets and drug stores. Sold in over 30,000 retail outlets across the U.S., Good Cook has been producing reliable, useful kitchenware since 1987, to help make cooking easier and more fun for anyone who loves to eat. For more information about Good Cook, visit www.GoodCook.com.

ABOUT LANGERS JUICE

Founded in 1960, the family owned Langer Juice Company was originally a specialty producer of health juices. It has recently emerged as a major force in the competitive juice industry, producing beverages in many of the high volume categories that include apple, cranberry, pomegranate, grape, citrus and tropical blends. The Langers brand can be found in most retailers across the country and recently expanded its product line to include enhanced 100 percent juices which contain added vitamins, essential antioxidants, minerals and herbs, sparkling juices and enhanced water. The Southern California company features a state of the art, 140,000-square-foot facility headquartered in the City of Industry. For more information on Langer Juice Company visit www.Langers.com.

Source: Challenge Dairy