The International Dairy Foods Association has issued its annual Dairy Facts book. Vivian Godfrey talked about it in Wednesday's DairyLine and pointed out that the Milk Processor Education Program, or MilkPEP, relies a great deal on research about dairy trends and Americans' eating and drinking habits.
She reported that U.S. milk production reached a record 192.8 billion pounds in 2010 but U.S. dairy exports increased 38.9 percent in volume with a 65 percent increase in value over 2009. She added that per person consumption of natural cheese achieved a record 33.29 pounds, surpassing the previous 2007 record.
On a less positive note the long-term trend of declining sales of packaged fluid milk products continued, but MilkPEP still sees good opportunities ahead and is using research to fight aggressively to increase fluid milk consumption.
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